What Are Recommended Retail Prices (RRP)?

Created by Sean Morgan, Modified on Fri, 7 Mar at 11:26 AM by Sean Morgan

The price you choose to retail your items at will depend on your market, overheads, and competition.


As a general guideline, the wholesale price (excluding VAT) is multiplied by 2.4 to determine the RRP.

Example Pricing

  • Item cost: £1.25 + VAT → Suggested retail price: £2.99

  • Item cost: £1.66 + VAT → Suggested retail price: £3.99

  • If you are buying in volume and receiving quantity discounts, following this guideline can help maximise your profit.



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