The price you choose to retail your items at will depend on your market, overheads, and competition.
As a general guideline, the wholesale price (excluding VAT) is multiplied by 2.4 to determine the RRP.
Example Pricing
Item cost: £1.25 + VAT → Suggested retail price: £2.99
Item cost: £1.66 + VAT → Suggested retail price: £3.99
If you are buying in volume and receiving quantity discounts, following this guideline can help maximise your profit.
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